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Your Trusted Partner

in Excellence

Our Team has deep relationships resulting from the average of over 25 years of sales experience and “time-in-market.”

We provide a complete solution sell that focuses on the needs of our customers and suppliers - driving our Eco Solutions strategy. We align with premier brands, providing optimum product and service values, enabling maximum synergy, penetration and control.


“Platinum Associates will be recognized as the best manufacturer’s representative organization, exceeding the expectations of our customers and suppliers. We provide value-added solutions with unsurpassed service and support. We achieve our mission by striving to excel on a daily basis.”

— Amar Dhillon, President of Platinum Associates


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Our Marketplace

Platinum spans the entire Southern California territory, with teams located in Los Angeles, Orange County and San Diego. Our marketplace is home to a very diverse group of companies ranging from new and innovative start ups to some of the largest and most well known technology leaders in the world. Platinum succeeds in this dynamic marketplace with a balance of experience, competence and drive.

The premier brands we represent provide access to the optimum technologies ensuring design and production competitiveness.  Our greater than 20 year commitment to our customers has earned us the reputation as one of the top Manufacturer’s Representative organizations in the territory.